360° campaign concept, brainstorming and graphic design for Anker
Idea generation, 360° concept and advertising ideas, graphic design, retouching, layout. Vienna’s most important bakery company brings traditional Viennese products to regular supermarkets. The collages with vintage photos create the homely, good-mood feeling that the typical buyer associates with the brand.
Vienna is well known for its public transportation, and the red streetcars are the symbol of the city. As a special promotional idea, I suggested offering free samples on a traditional Viennese streetcar. The promoters should be made up in black and white and imitate the photos from the visual material. I also came up with the title, which – again very Viennese – refers to the Falco song „Ganz Wien“.
